Brand Guidelines

Parlance Labs — Visual Identity

Colors — Dark Mode

Use for Instagram, Twitter/X, and tech-focused audiences.

Background

#0f1114

Card Surface

#1a1d23

Accent (Burnt Orange)

#ea580c #c2410c

Accent Light

#fb923c

Links, highlights

Primary Text

#f4f4f5

Muted Text

#a1a1aa

Colors — Light Mode

Use for LinkedIn and email. Warm neutral background — easy on the eyes.

Background

#fafaf9

Warm stone white

Card Surface

#ffffff

Accent (Deep Orange)

#c2410c #9a3412

Accent Medium

#ea580c

Icons, badges

Primary Text

#1c1917

Muted Text

#57534e

Typography

Use	Font	Weight
Headlines	`Inter` or system font	600–700
Body	`Inter` or system font	400
Captions	`Inter` or system font	400, smaller size

Buttons — Dark Mode

Type	Background	Text
Primary	`#ea580c → #c2410c`	`#ffffff`
Secondary	`#ffffff`	`#0f1114`
Ghost	transparent + orange border	`#fb923c`

Buttons — Light Mode

Type	Background	Text
Primary	`#c2410c → #9a3412`	`#ffffff`
Secondary	`#1c1917`	`#ffffff`
Ghost	transparent + orange border	`#9a3412`

Social Dimensions

Instagram: 1080×1080 or 1080×1350

LinkedIn: 1200×1200 or 1200×627

Twitter/X: 1200×675 or 1200×1200

Stories: 1080×1920

Carousel Templates

LinkedIn → Light | Instagram/Twitter → Dark

Hook Slide

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Testimonial

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CTA Slide

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